Aaron Gray // Greater Returns

Icon

Musings on Web Analytics, product strategy + other stuff.

What are we?

What are we… Web Analysts? Customer Behavior Analysts? Site Optimizers? Design Analysts? Web Analytics Gurus? [fill in the blank] Experts? Online Business Analysts? If you take into account where we come from, how we got to be Web Analysts (or whatever), you could add Usability Engineers, Interaction Designers, Information Architects, User Experience Analysts & Designers, Interface Designers, and Direct Marketers to the list. We’re quite a varied bunch.

I’m not sure what the best title for us is, and I’m not sure we know enough about what we do and where we’re going to have the right title just yet. I suspect there may be some specialization in the field required before the titles start to settle in. I’d be interested to hear your thoughts on how the field will specialize (or is specializing already).

Whatever you call us or what we do, it appears that, according to Jason Burby, we have very satisfying jobs. I would have to concur.

Filed under: People, Web Analytics

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Twitter

  • Note to self: Don't put in any throwaway elements in a mock up that you don't want the customer to latch on to. #ux #ui 6 days ago
  • @mathowie I liked your tweet. On Twitter. I'm conflicted about this. 1 week ago
  • RT @jmspool: NPS is the KFC of quality metrics. Nothing good about it, it's everywhere, and the locals keep going there despite how unhea… 1 week ago
  • @spencer_pdx It's an age old trope. It sells. 1 week ago
  • @spencer_pdx He's not. But I've been pondering the argument that the NRA is a domestic terror organization. 2 weeks ago
%d bloggers like this: