Aaron Gray // Greater Returns

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Musings on Web Analytics, product strategy + other stuff.

What are we?

What are we… Web Analysts? Customer Behavior Analysts? Site Optimizers? Design Analysts? Web Analytics Gurus? [fill in the blank] Experts? Online Business Analysts? If you take into account where we come from, how we got to be Web Analysts (or whatever), you could add Usability Engineers, Interaction Designers, Information Architects, User Experience Analysts & Designers, Interface Designers, and Direct Marketers to the list. We’re quite a varied bunch.

I’m not sure what the best title for us is, and I’m not sure we know enough about what we do and where we’re going to have the right title just yet. I suspect there may be some specialization in the field required before the titles start to settle in. I’d be interested to hear your thoughts on how the field will specialize (or is specializing already).

Whatever you call us or what we do, it appears that, according to Jason Burby, we have very satisfying jobs. I would have to concur.

Filed under: People, Web Analytics

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