Aaron Gray // Greater Returns

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Musings on Web Analytics, product strategy + other stuff.

Optimization Tip – The order of states in an address form

Checkout Jared Spool’s post on this topic in his Brain Sparks blog. This is the type of minute detail that you have to focus on when you’re optimizing business performance on your web site. This is especially relevant to retail (billing and shipping addresses) and retail banking and financial services (account applications).

If you want to achieve the greatest possible return from your investment in doing business online, leave no stone unturned when it comes to performance optimization. Seemingly small changes can add up to millions of incremental dollars annually. I know. I’ve seen it happen.

Filed under: Web Analytics

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