Aaron Gray // Greater Returns

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Musings on Web Analytics, product strategy + other stuff.

Event-Based Analytics

After my last post, I was thinking some more about the power of event-based analytics, as opposed to “path based” analytics. In the previous post I wrote about the value of event-driven measurement being in the ability to correlate events (things people do, like “look at a product, or apply for a product”) with other events. It’s all true, but I left out something even more important: event reporting opens the door to pulling your web analytics data into customer or business intelligence systems, giving you the power of true “customer behavior” analysis, not just “web site visitor behavior” analysis. Pretty powerful stuff.

Filed under: Web Analytics

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