Aaron Gray // Greater Returns


Musings on Web Analytics, product strategy + other stuff.

More on WA Standards

Judah Phillips makes an excellent argument for standardization of web analytics data that is more clear and concise than my own post on the topic. I still don’t see people talking about industry-specific libraries of high-value events, though. Without these, practical interoperability between analytics products and peripheral products will be limited. A “purchase” event really isn’t the same as a “flight reservation booked” event or a “credit card application submitted” event, and they shouldn’t be treated or described the same. Without high-value business events, you’re still just talking about the core measures and dimensions that are the same across all sites. Enterprise analytics solutions go well beyond these core dimensions and measures — and so must any data definition standard.

I’m happy to see that there appears to be interest in this topic among the big thinkers. It won’t be easy to accomplish, for sure. But I believe open standards will be beneficial to vendors in the long run.

Filed under: Web Analytics

One Response

  1. Judah says:

    Excellent post. Well said. Really salient. I totally agree. I also appreciate your comment on my blog and replied there as well. 🙂


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


  • Note to self: Don't put in any throwaway elements in a mock up that you don't want the customer to latch on to. #ux #ui 6 days ago
  • @mathowie I liked your tweet. On Twitter. I'm conflicted about this. 1 week ago
  • RT @jmspool: NPS is the KFC of quality metrics. Nothing good about it, it's everywhere, and the locals keep going there despite how unhea… 1 week ago
  • @spencer_pdx It's an age old trope. It sells. 1 week ago
  • @spencer_pdx He's not. But I've been pondering the argument that the NRA is a domestic terror organization. 2 weeks ago
%d bloggers like this: