Aaron Gray // Greater Returns


Musings on Web Analytics, product strategy + other stuff.

Launched: Web Analytics Strategy Consulting at Greater Returns

I’m very excited to announce that I have begun offering Web Analytics consulting services under the name Greater Returns, and that I have launched Greater Returns first service: Analytics Strategy Consulting.

I’m happy to be back on the ground as an analytics practitioner and strategist again as I love working directly with clients and seeing the positive business results that come from a well conceived, well executed, and well run web analytics strategy.  Prior to my last role as head of Open Exchange partnerships and programs at Webtrends, I was in various services management and consulting positions for Webtrends, Coremetrics, and a smaller niche player (WebCriteria) that was acquired by Coremetrics, so this is really a return to roots for me.  I’ve been in this space for ten years.  You can read more about the work I’ve done on my credentials page.

I’m launching the strategy offering first because it’s really the foundation for everything else, and yet, so often, it is overlooked as a part of the web analytics process.  The good news is, though, that it’s never too late to go back and develop a strategy. Even if you’ve already deployed analytics in your organization in the absence of a cohesive strategy, it is better to go back and develop a strategy and a roadmap for coming into compliance with your strategy than it is to simply let it languish.  There’s always time to start heading in the right direction – I can help you crystallize a vision of what the right direction with analytics is, and I can help you get there.

Read the full offering description, and please contact me if you have any questions or want to talk about your particular situation.

Filed under: Web Analytics, , , ,

2 Responses

  1. Chris G says:

    Hurray, Aaron Gray is available to the public! Go Aaron!

    • Aaron says:

      Thanks, Chris! Great to hear from you again. I’m already keeping busy – but, always looking for more.

      Hope you’re doing well. I’d love to hear your thoughts on Radian 6 (saw that you’re testing them out).


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