Aaron Gray // Greater Returns

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Musings on Web Analytics, product strategy + other stuff.

Tracking Google Universal Search

Next week I’ll be on the panel again for Portland State University’s Quarterly Digital Marketing Breakfast. The event is put on by the University’s Multimedia Professional Program and features panelists from the Digital Marketing Strategies certificate program, in which I am an instructor.

If you want to register, hurry.  Registration closes in two days (2/12).  To find me at other events, subscribe to my Plancast feed.

On the upcoming panel, I’ll be talking about how you can better track search results in Google’s Universal Search results page, allowing you to understand not only what search terms drive traffic to your site and/or or value for your business, but which type of result (blog, image, etc.) is working best for you so you can optimize for the specific words and result types that best benefit your business.

Join me and the other panelists from PSU’s Digital Marketing Strategies certificate program for a lively and informative discussion about Google Universal Search.

Update:

If you were at the panel discussion and didn’t get a chance to jot down the blog posts I mentioned here they are…

This post, by Martijn Beijk at SearchCowboys.com explains how to set up Google Analytics to track which type of search result was clicked on the Google search engine results page.

This post, by Mike Belasco at seOverflow explains how to set up Google Analytics to track clicks on local search results on the Google search engine results page.

Filed under: Events, Tools, Web Analytics

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