Aaron Gray // Greater Returns


Musings on Web Analytics, product strategy + other stuff.

Wrap Up – Social Media Club PDX Event

You missed some great speakers and lively discussion last night if you were not at the Social Media Club of Portland’s event, hosted at Webtrends.  Three speakers, each representing a social media monitoring tools vendor, presented their wares and answered questions from the audience.

Chase Reeves, Director of Marketing at Iterasi
Chase presented Iterasi’s PositivePress application, which allows PR pros to track “earned media” online, and has the benefit of archiving your mentions in its system, so you can always go back and see it.

Margaret Francis, VP of Product at Scout Labs
Margaret presented Scout Labs‘ social monitoring, reporting and workflow management application, highlighting their powerful tools for generating abstractions of the data quickly and easily, allowing strategic planners to easily understand the prevailing mood around a brand, and act accordingly.

Justin Kistner, Sr. Manager of Social Media Marketing at Webtrends
Justin presented Webtrends’ integration with Radian6, showing how social can be measured as a part of the traditional marketing funnel, and that social marketing can be optimized for conversion (not just traffic), like any other marketing tactic.  Justin also demonstrated Webtrends’ upcoming release of Facebook page and app measurement.

Thanks to the Social Media Club of Portland for organizing the event and inviting me to moderate.  I’d love to do this again!

Filed under: Events, Social Measurement, Social Media

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