Aaron Gray // Greater Returns


Musings on Web Analytics, product strategy + other stuff.

About Me

I do product, strategy, and UX.

I’ve spent my career making things on the web, building teams, and fixing business problems. I’ve had leadership roles in product design, UX, professional services, partnerships and strategy, mostly in web data and analytics companies. I’m intrigued by platforms and ecosystems, especially ones that bridge the physical and digital worlds.

More than anything, I love working on big challenges with smart, passionate people.

I’m an avid DIY house hacker, and I love kitchen design. So I founded Kokeena, which sells custom doors for the IKEA kitchen cabinet system (a platform, actually – with an ecosystem of hackers).

I love the intersection of data and user experience. I got into analytics because of the insight data can give you into human behavior. Data is powerful. Giving developers the data they need to create a better user experience on the fly is more powerful. So I co-founded Deconstructed.

And I surf. Because it’s awesome.

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