Aaron Gray // Greater Returns


Musings on Web Analytics, product strategy + other stuff.

Web Analytics Turnaround

If you have already made investments web analytics and other ecommerce technologies but you’re not getting the results or the return on investment that you expected, a Web Analytics Turnaround will get you back on track, and headed in the right direction.

The Web Analytics Turnaround engagement is designed to uncover your strengths and weaknesses in all areas of analytics, from tools and implementation quality, to operational business process; from conversion frameworks and key indicators, to integration with 3rd party technologies and data sources.

To facilitate a Web Analytics Turnaround we usually spend up to a week on site with you talking to stakeholders and team members, poring over your analytics implementation and mapping out current business processes so we can gain an understanding of how you currently are using analytics, if and how the data is connected to the enterprise, process efficacy, and team strength.


After spending about a week immersed in your business we’ll return home, analyze what we’ve learned, and prepare to present back to you our findings, complete with a prioritized turnaround plan — a course of action to get you on the road to real return on your analytics investments.  If you wish, we’ll stay on to start executing the turnaround plan.

Our engagements are focused on getting you to positive business value from web analytics as quickly as possible.  If you’re ready to start getting real value from your analytics, let’s chat. Or, you can call me direct: 503-753-8075.

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  1. […] — a web analytics turnaround.  And that’s why Greater Returns is now offering Web Analytics Turnaround as a service offering.  It makes much more sense to evaluate your overall strengths and weaknesses […]


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